Everyone is Looking to Profit from the "Green" Revolution

So many people are hopping on the "green" boat right now. They don't know how and they don't know what, they just know it's all gotta stop. And right now.

I have heard so many people wanting to get into this movement and start a "Green" business. When I asked one person what the business would be about, they responded: "I don't know, but I know I need to start one!"

Someone else I know was transitioning from Photography into creating a consultancy that helped governments acheive the Kyoto protocols. I looked on the website and it was fully functional, except there was no content!

This was very telling. Where is the content???

I am very skeptical about this sudden desire to go "Green". It feels very bubble-like, although I know these people are genuinely concerned. That is not to say that everything "Green" is all fluff, but there is lots out there.

I think "Green" should just be replaced by "Community". That is what is lacking the most. Maybe we needed to wake up to how much damage we are doing to our surroundings, but are any of us really that surprised? We have been over-worked and have not invested properly in family life, nor our local communities. If we prioritized theses things, given an example by the right leaders, we might be able to start from the bottom up. Nobody has taken the leadership reigns in this country to show us values beyond mindless consumerism and the hunt for wealth.

Talk to the guy in the check-out line. Reach out to someone. Start small and build up confidence to lead by example in your local area. Do all you can to audit your ecological footprint [http://www.myfootprint.org/en/], but don't feel you need to make it a career unless you have some true value to bring to the table.

Check out BetterTogether.org, which was founded by Robert Putnam "calling for a nationwide campaign to redirect a downward spiral of civic apathy. Warning that the national stockpile of "social capital" – our reserve of personal bonds and fellowship – is seriously depleted, the report outlined the framework for sustained, broad-based social change to restore America’s civic virtue."